Partner profile design
Define the distribution or dealer capabilities, professional network and territory needed.
DISTRIBUTOR & DEALER DEVELOPMENT
Find and engage the Japanese partners your product actually needs.
We help overseas brands identify relevant Japanese distributor, dealer and professional channel opportunities, rather than sending a generic mass-market introduction.
INTERNATIONAL MANUFACTURER
↓
better:moveYOUR JAPAN BUSINESS PARTNER
↓
PARTNER SEARCHB2B SALESTRAINER EDUCATION
OUR APPROACH
Prospect quality matters more than a long unqualified list.
A useful partner pipeline starts with an informed view of product positioning, route to market, support requirements and the type of business that can represent the brand responsibly.
BUILT AROUND YOUR GOALS
We begin with the context, define a realistic service scope and agree on what needs to happen locally. Timelines, deliverables and commercial terms are set for each engagement.
Japan-basedPurpose-builtDelivery-focused
SUPPORT AREAS
What we can develop together.
Select only the activities relevant to your organization. Services are tailored to the agreed engagement.
Channel mapping
Organize likely fitness, rehabilitation, sports and wellness trade channels as appropriate.
Candidate identification
Develop a targeted set of potential businesses for agreed outreach.
First-contact outreach
Introduce the manufacturer and intended opportunity in Japanese business context.
Qualification & feedback
Record relevant interest, objections and requirements discussed.
Manufacturer handover
Support follow-up meetings and handover of qualified discussions.
ILLUSTRATIVE BRIEF / NOT A CLIENT CASE STUDY
What might a project look like?
An international fitness-equipment maker needs to identify Japanese importers, specialist resellers or operators that could sell and educate users about its product.
Illustrative planning concept only; no past client result or outcome is implied.
A possible engagement sequence
- Define channels and partner requirements
- Build and validate prospecting criteria
- Prepare localized partner materials
- Conduct a scoped outreach campaign
- Review discussions and next-stage needs
PLANNING OUTPUTS
Materials that help decisions move forward.
The exact scope depends on the project and is confirmed before work starts.
POTENTIAL OUTPUTS
- Target-channel outline
- Partner qualification scorecard
- Prospect list framework
- B2B introduction materials
- Outreach status and feedback summary
QUESTIONS
What organizations often ask us
Will better:move negotiate and sign distribution contracts?
Contract authority and negotiation responsibilities are agreed separately. Manufacturers retain control over legal agreements unless explicit authority is established.
Can you target companies that might become first-time dealers?
Yes. We can discuss an outreach scope that includes businesses suited to developing a new specialist product category.
LET’S TALK
Send an inquiry Discuss distributor recruitment in Japan.
Tell us your objectives, product or employee audience, and the stage of your project. We will discuss an appropriate next step.